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Monday, November 7, 2011

Sony's 'Tough Year'

2011 is supposed to be the Year of the Alpha! Sony is the only camera manufacturer that launched more cameras than their competitors.

The A65/A77, NEX5N/NEX-7.  These cameras are a class on their own.  I am guessing that these aggressive approach of Sony is paying off.  I have never heard so much buzz (good and bad) on the internet forums that I follow.  Finally, Sony can take another chunk at the market share of Canon and Nikon and maybe even Pentax.

photo taken from Bangkok Post
BUT nature doesn't want to cooperate with Sony. First there was the Tsunami disaster.  I don't know if this has delayed the release of these cameras but I am certain it has an effect one way or another. Then the final blow, typhoons and monsoon rain.  Sony manufactures their NEX cameras from Thailand and the flooding crisis have basically wiped-out the whole Sony Factory.  We are not just talking about finished cameras, ready to be shipped out.  Even the machineries that makes them are basically gone.  Just look at the picture below;  I bet underneath all that water are billions of dollars worth of electronic equipment.   Especially when the holiday season is just a month away, imagine all the sales / promotions that Sony will miss because there are no confirmed delivery dates yet for the NEX-7.  

Sony's competitors on the other hand have now got time on their hand to manufacture/launch a rival product.  Competition is good for consumers and I for one would want fierce competition to drive prices below, but just this once, I was really hoping that Sony will be very close to Canon and Nikon when it comes to market share.

The most important thing for now is that we get those people back to work and hope that Thailand can recover from this disaster in the earliest time.  

2012 is just around the corner and hopefully this will be a good year for Sony and all of us.

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